Most popular dating site in japan
Nikukai, meaning “Meat Meeting,” is more innocent than the translation makes it sound: It’s an app designed to get groups of men and women together for Korean barbecue, which is popular in Japan.
Founded by Haruka Ito, a 28-year-old Keio University graduate, blogger, and author, the site is inspired by gokon, the Japanese tradition of group blind dates, where men and women who don’t know each other meet to socialize in hopes of eventually pairing off.
To understand Japanese dating sites, the first thing you need to realize is that many don’t seem like dating sites at all.
Some of the biggest ones appeal to mainstream users by positioning themselves as more social than romantic.
So I decide to try out Pairs, a dating application linked to Facebook that, along with Match Alarm, Niku Kai, and Yahoo Omiai, is one of the country’s most popular.
It shows you your friends’ Facebook friends, and if there are any who you think you’d get along with, the three of you arrange an activity together–lunch or a drink, usually.“To us, female insight and comfort is really important.” In Japan, it is customary for men to pay for their dates, as Pairs’ male users do.The company’s bridal marketing sends another message, less progressive and increasingly less American: dating means man plus woman. “We have had a few users ask us if they could have that kind of feature,” Kawashita says when I mention the exclusion might be controversial in the U. “It’s not that we don’t want to, just that it’s still very few, so we haven’t focused on that yet.”Cultural differences are the reason many Western dating sites have failed in Japan and in Asia, Kawashita says.Japanese users are turned off by the breezy, casual tone of sites like OKCupid, Tinder, and Such sites aren’t good at marketing to Asian users. S,” he says, “all they do is localize languages, but obviously [Japanese] culture is different.”Minutes after registering, I get my first “like,” from a 26-year-old Kyoto woman named Megumi-san who says she’s using Pairs to find friends.